Wednesday, April 06, 2011

Microsoft tries plan B with Hohm energy app | Green Tech - CNET News

Heading to the garage

Microsoft launched Hohm almost two years ago as a free application for consumers to monitor energy use and get tips on how to improve efficiency. It has signed on fewer than 10 utilities which use Hohm to provide consumers with electricity data online and it has partnered to provide electricity monitoring using a home's Wi-Fi connection.

But despite those efforts, the reception from utilities and consumers has not been what Microsoft had hoped originally, Rob Bernard, Microsoft's chief environmental strategist, said yesterday at the Fortune Brainstorm Green conference here. In response, Microsoft is increasing the focus of Hohm on a partnership with Ford to manage electric-vehicle charging at home, he said.

"We aren't seeing the level of traction in home monitoring than we had hoped for so we're increasing our focus on EVs and making them more connected," Bernard said, adding that Microsoft intends to learn from its experience so far.

Microsoft tries plan B with Hohm energy app | Green Tech - CNET News

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