Tuesday, February 08, 2011

Groupon Backpedals After Viewers Fail to See Humor, Compassion in Super Bowl Ads | Tricia Duryee | eMoney | AllThingsD

Oops…

From what we’ve heard, the Chicago-based company doesn’t believe the commercials were misguided, but rather that it made a mistake by not directing folks to a Web site, where it was raising money for certain causes and matching up to $100,000 in donations. The site, SaveTheMoney.org, should have been mentioned in the commerciasl instead of expecting consumers to make the jump on their own from groupon.com to a link on the side of the page.

UPDATE 2: In a blog post today, CEO Andrew Mason tried to address the feedback. “We would never have run these ads if we thought they trivialized the causes–even if we didn’t take them as seriously as we do, what type of company would go out of their way to be so antagonistic?”

Groupon Backpedals After Viewers Fail to See Humor, Compassion in Super Bowl Ads | Tricia Duryee | eMoney | AllThingsD

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