Monday, May 03, 2010

The Media Equation - A Lost iPhone Reveals Apple’s Churlish Side - NYTimes.com

Another Apple snapshot 

More broadly, Apple’s behavior and choices in the Gizmodo affair threaten to interrupt the séance between the company and an adoring press, who have looked past all the frantic secrecy and reverently stared in wonder at what was eventually revealed behind the curtain.

The media’s crush on Apple has always been an unrequited love affair. The company has a few familiars in the press whom it favors, but Apple has “no comment” programmed on a macro key. The company has unsuccessfully sued bloggers who, it believed, had punctured its veil of secrecy, and important tech news organizations like Wired have been shut out as a result of coverage deemed ill-mannered.

The raid on Mr. Chen can only ratchet up the tension.

The Media Equation - A Lost iPhone Reveals Apple’s Churlish Side - NYTimes.com

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