Love: unlikely, except perhaps in a nostalgic sense. Need: definitely, as a cross-platform value proposition is pivotal to Adobe’s ongoing success.
Adobe is running ads saying “We Love Apple,’’ with a bright red heart in place of the word love. “What we don’t love,’’ it continues, “is anybody taking away your freedom to choose what you create, how you create it, and what you experience on the Web.’’
Cofounders Chuck Geschke and John Warnock also posted a statement: “When markets are open, anyone with a great idea has a chance to drive innovation and find new customers,’’ they wrote, criticizing Apple’s “opposite approach.’’