Google: UMass discontinuing Google Apps service potentially unprecedented | The Daily Collegian

Another Google Gone case study

University of Massachusetts officials sent a campus-wide e-mail in early April announcing undergraduate students can no longer sign up for Google Apps and that the service will eventually be phased out completely – an exceedingly rare and potentially unprecedented move, according to Google.

The reason for discontinuing Google Apps, according to OIT, is the low adoption and usage rates among undergraduate students since the service was introduced in September 2009. In the eight months since Google Apps became available on campus, around 7 percent of the University’s 20,000 undergrads have switched from the traditional University-provided e-mail service, UMail, to Google Apps, and “only a small number” of that 7 percent log in frequently, OIT said in the e-mail.

Google: UMass discontinuing Google Apps service potentially unprecedented | The Daily Collegian