Saturday, May 15, 2010

Google turns Nexus One strategy upside down | Relevant Results - CNET News

Good spin control attempt on Google’s part, but have you seen a single review in which the (HTC-produced) Nexus One was rated more favorably than, e.g., the HTC Droid Incredible?

Google refused to make executives available to discuss the closing of its Web store, or the broader strategic implications. There are many: how will carrier partners be instructed to sell the Nexus One against other Android phones like the Droid Incredible or the Evo 4G? Will Google be forced to advertise the Nexus One in more traditional channels--such as television--in order to compete? Now that three of the four major U.S. carriers have refused to support the Nexus One, where exactly does Google plan to distribute this phone now that the Web store is on its way out?

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It's not hard to believe that the Nexus One itself might fade off into the sunset soon after the Web store closes, a curious reminder of the limits of Google's ambition. Perhaps a few Google employees agree: just this week, Google lost two key Android and Nexus One team members, Erick Tseng and Cedric Beust, to other companies

Google turns Nexus One strategy upside down Relevant Results - CNET News

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