Memories from a very different era
The irony of the squabble between the two companies, whose fortunes were very much aligned in the 1980s, isn't lost on Geschke.
Jobs originally tried to buy Adobe in the early 1980s, Geschke said, but Adobe eventually settled on a deal by which Apple bought 19% of the company and built its Postscript technology into Apple's first printer, the LaserWriter. That printer, said Geschke, "was critical to the early success of their company."
Then, Adobe, Apple and Aldus--the company that created the PageMaker page layout application--partnered together in 1985 to promote the idea of desktop publishing. That notion made fortunes for all of the company's founders at a time when Geschke said "Apple wasn't doing that well" in the midst of strong competition from IBM.