Sunday, May 30, 2010

Digital Domain - YouTube Wants You to Sit and Stay Awhile - NYTimes.com

Just what the world needs…

This fall, YouTube says it will introduce a radically different, uncluttered look, with YouTube Leanback. It will have a separate Web address and will start playing a video the moment a user clicks on the site. When one video ends, another will start automatically, eliminating those dreaded “decision points” that invite abandonment. Viewers will be able to select channels, but the flow of programs, whether short or long, will be continuous.

“There’s no browsing, no searching, no clicking. It behaves like you would expect television to,” said Hunter Walk, a YouTube program manager who provided a brief peek this month at Google’s developer conference.

Digital Domain - YouTube Wants You to Sit and Stay Awhile - NYTimes.com

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