Wednesday, May 19, 2010

LifeLock CEO’s Identity Stolen 13 Times | Threat Level | Wired.com

Perhaps time to change the company’s advertising campaign theme

Apparently, when you publish your Social Security number prominently on your website and billboards, people take it as an invitation to steal your identity.

LifeLock CEO Todd Davis, whose number is displayed in the company’s ubiquitous advertisements, has by now learned that lesson. He’s been a victim of identity theft at least 13 times, according to the Phoenix New Times.

That’s 12 more times than has previously been known.

LifeLock CEO’s Identity Stolen 13 Times | Threat Level | Wired.com

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