Tuesday, May 04, 2010

Boeing’s Social-Media Lesson - Media Decoder Blog - NYTimes.com

A timely social media snapshot from Boeing

“Like many large companies,” it wrote Harry in a form letter, “we do not accept unsolicited ideas. Experience showed that most ideas had already been considered by our engineers and that there can be unintended consequences to simply accepting these ideas. The time, cost and risk involved in processing them, therefore, were not justified by the benefits gained.”

Not too encouraging for an 8-year-old. “I didn’t know what to do with it,” Mr. Winsor said. “Should I tell him and crush his creativity, the cold hard facts of the world? Or should I let him live under the delusion?”

Mr. Winsor’s company uses crowdsourcing to build ad campaigns. So he tossed the dilemma to the readers of his blog, and began posting on Twitter about it.

Boeing’s Social-Media Lesson - Media Decoder Blog - NYTimes.com

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