Tbd, from the publishers’ perspectives, which is the lesser evil
Amazon's flip-flop exposes how seriously Amazon is taking Apple's challenge to its position as the market leader in e-book sales. It is the first of what is expected to be a series of upheavals as Amazon and Apple square off over the digital future of book publishing and retailing.
The picture is likely to get more complicated when Google Inc., the search-engine company, later this year launches its own e-bookstore, Google Editions. Google says it intends to allow publishers to set their own prices—while reserving the right to discount at its own expense.
"The future of e-books, the future of publishers' control over their own destiny, and the future of retail pricing, is being forged right before our eyes," said Richard Curtis, a New York literary agent and e-book publisher.