Adobe, unsurprisingly, disagrees — and has its own theory about why Apple remains hostile to Flash. Adrian Ludwig, group manager for the Flash platform product at Adobe, said he believed Apple’s opposition was a way for the company to control its iTunes system. “I think it’s pretty clear that Apple wants to regain control of the content consumers see online and the content Apple offers for their devices,” Mr. Ludwig said.
But concerns over the lack of Flash in the iPad and iPhone may be short-lived. Many online video sites have been experimenting with a new video format, called HTML5. Unlike Flash, which is a downloaded piece of software that can interact with a computer’s operating system, HTML5 works directly in a Web browser. And although this new video format does not work in all browsers, it will allow iPhone and iPad users to enjoy more Web-based video content.
In addition, the patents surrounding HTML5 are owned by a group of companies; Apple is a part of that group.