How Apple Does Controlled Leaks | Analysis | The Mac Observer

Some insights into how press choreography works at 1 Infinite Loop (via Good Morning Silicon Valley).  

Monday's article at the Wall Street Journal, which provided confirmation of an Apple tablet device, had all the earmarks of a controlled leak. Here's how Apple does it.

Often Apple has a need to let information out, unofficially. The company has been doing that for years, and it helps preserve Apple's consistent, official reputation for never talking about unreleased products. I know, because when I was a Senior Marketing Manager at Apple, I was instructed to do some controlled leaks.

(Read the full post – a lot of Fake Steve fodder is non-fiction…)

How Apple Does Controlled Leaks | Analysis | The Mac Observer