Yet another privacy-related Facebook controversy; see the full article for more details
You were, you see, mistaken to a stunning degree. In order to understand what really makes society go from a tick to a tock, you should use Facebook's policy changes as a guide. If Facebook decrees that your information ought to be frightfully public, then that merely reflects your lassitude in realizing that pretty much everyone out there wants their information to be public. Please keep up with the social norms. Society demands it.
Talking of social norms, perhaps I gave the impression that it was you, the users, who expressed to Facebook what these social norms actually are. Well, not exactly. You see Facebook simply decides what the social norms are and goes for it. How dare I say this, publicly no less, with such confidence?
Merely because Zuckerberg said it first. He declared that it was important for his company to "always keep a beginner's mind and what would we do if we were starting the company now and we decided that these would be the social norms now and we just went for it."