Tuesday, January 19, 2010

A Deluge of Donations via Text Messages - NYTimes.com

An encouraging sign of the times

A push by celebrities, athletes and the first lady encouraging text-message donations for earthquake relief in Haiti has contributed to a fund-raising bonanza for the American Red Cross, which a little over a year ago turned to Congress for a bailout.

As of late Sunday, the organization had collected pledges of $103 million, about $22 million of which came through the text-messaging program.

A Deluge of Donations via Text Messages - NYTimes.com

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