Think different…
While Apple routinely crows about its heady Mac sales growth numbers, the Cupertino computer maker also conveniently ignores one important fact: It has never exceeded 4 percent worldwide market share in the past decade. And with PC market share results in for the most recent quarter from both IDC and Gartner, Apple has another inconvenient truth to deal with: It actually lost market share, even in the United States, its most successful market.
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