Tuesday, January 26, 2010

Apple in Talks With Publishers in Advance of Tablet's Debut - WSJ.com

Apparently the slides for tomorrow’s Apple event are not finalized yet…

Apple's business model for books, which the company has kept under tight wraps, shifts the focus away from the bargain-basement prices Amazon has made popular, according to publishers who have met directly with the company. Apple is asking publishers to set two e-book price points for hardcover best sellers: $12.99 and $14.99, with fewer titles offered at $9.99. In setting their own e-book prices, publishers would avoid the threat of heavy discounting. Apple would take a 30% cut of the book price, with publishers receiving the remaining 70%.

News Corp.'s HarperCollins Publishers was in serious negotiations with Apple late on Tuesday to appear in the starting lineup for the tablet, set to be unveiled at a news conference in San Francisco Wednesday morning. News Corp. also owns The Wall Street Journal.

Apple in Talks With Publishers in Advance of Tablet's Debut - WSJ.com

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