Friday, January 22, 2010

Amazon fortifies Kindle beachhead against Apple assault | Good Morning Silicon Valley

An update on some recent Amazon Kindle moves; I still believe the Kindle software + service will be more complementary than competitive with Apple’s tablets, however

But with the benefit of rumor-mill radar, Amazon has had time to watch this storm build, and the company is taking measures to secure its position before landfall next week. For starters, Amazon said Wednesday it will begin offering a substantially bigger royalty cut to authors and publishers of books priced under $10. The company also started plying some of its most faithful printed-book customers with a calculated and tempting offer: Buy a Kindle, and if you don’t love it, you get your money back and you get to keep the Kindle.

And today, Amazon took its boldest step, announcing that it will open the Kindle platform to developers of third-party apps, clearing the way for the delivery of active content via the device’s Whispernet wireless connection.

Amazon fortifies Kindle beachhead against Apple assault | Good Morning Silicon Valley

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