Given a potential choice between oblivion and following instructions from Steve Jobs, I suspect many publications will choose the latter
This opportunity, however, comes with a sizable catch: Steven P. Jobs.
Mr. Jobs, the chief executive, made Apple the most important distributor of music by imposing its own will on the music labels, bullying them into accepting Apple’s pricing and other terms. Apple sold lots of music, but the music labels claimed that iTunes had destroyed the concept of the album and damaged their already deteriorating bottom lines.
With the new tablet, media companies could be submitting themselves to similar pricing restrictions and sacrificing their direct relationship with customers to Apple.