Friday, November 20, 2009

Retailers Slash Price on Palm’s Pixi - WSJ.com

I’m guessing this is more a “Hail Mary pass” move than a leading indicator of broader pricing trends

Amazon.com Inc. and Wal-Mart Stores Co. have slashed the price of Palm Inc.’s newest smart phone, the Pixi, by 75% to $24.99 after only a few days on the market.

The Pixi is the sister phone to the Pre, which has been positioned by Sprint Nextel Corp. as its flagship device for much of the second half of the year. Palm hoped the lower-cost device would attract younger users, much like the older, slim-sized Centro two years ago.

In addition to slashing the price on the Pixi, Amazon is selling the Palm Pre for $79. Both offers require a two-year contract with Sprint, which sells the Pixi for $99 and the Pre for $149.

Retailers Slash Price on Palm’s Pixi - WSJ.com

Post a Comment