Excerpt from a timely WSJ Amazon snapshot:
More than a million Kindles have been sold and there’s little question that million more Kindles will be sold in coming quarters. That’s what we call secular growth — it’s a brand new industry and while the “cycles” of the economy and/or seasons might influence the growth of the industry, the industry itself will grow independent of the broader economy as it penetrates the market.
Meanwhile, Apple’s sold more than 50 million devices that can run the Kindle iPhone app. So there’s another market for Amazon to experience secular growth in. There’s 50 million potential ebook readers that Amazon hopes to sell digital books to.
And here’s where Amazon’s really smart with this strategy — the Kindle and Kindle iPhone app work together to open your digital book to the page you were last on whether you were reading it from your Kindle reader or your iPhone last. That’s a tiny part of Amazon’s bigger strategy of wanting the Kindle and its reader software/apps to become the de facto standard of ereading. They’re obviously hoping that Kindle does for Amazon what iTunes did for Apple.
And there are also Windows and (soon) Mac Kindle apps as well…