Monday, November 23, 2009

Advertising - AOL Revamping Its Logo, in Hopes of Reviving the Brand - NYTimes.com

Hmm…

A new brand identity to be adopted by AOL next month, when it is spun off from Time Warner, ditches the odd-looking triangle that has long served as the brand symbol and replaces the letters AOL with “Aol.” — complete with a period.

Advertising - AOL Revamping Its Logo, in Hopes of Reviving the Brand - NYTimes.com

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