Some interesting Kindle stat-speculation
The lack of a numeric figure hasn’t deterred analysts from speculating on Kindle sales and the health of the e-reader market overall. In October, Forrester said it sees Kindle sales of 900,000 during the holiday season and 3 million for the year — up from an earlier estimate of 2 million. Piper Jaffray is expecting 750,000 Kindles to be sold in the fourth quarter, citing Amazon’s advertising and “fading” competition.
Goldman Sachs said that its holiday spending survey found that 6% of U.S. consumers plan to give an e-reader as a gift this year, and Nomura said it sees U.S. e-reader sales reaching $20 million by 2014.