Monday, November 30, 2009

How Many Kindles Does It Take to Top Amazon Sales? - Digits - WSJ

Some interesting Kindle stat-speculation

The lack of a numeric figure hasn’t deterred analysts from speculating on Kindle sales and the health of the e-reader market overall. In October, Forrester said it sees Kindle sales of 900,000 during the holiday season and 3 million for the year — up from an earlier estimate of 2 million. Piper Jaffray is expecting 750,000 Kindles to be sold in the fourth quarter, citing Amazon’s advertising and “fading” competition.

Goldman Sachs said that its holiday spending survey found that 6% of U.S. consumers plan to give an e-reader as a gift this year, and Nomura said it sees U.S. e-reader sales reaching $20 million by 2014.

How Many Kindles Does It Take to Top Amazon Sales? - Digits - WSJ

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