Tuesday, November 24, 2009

LinkedIn Aims to Show Up in More Places Online - Bits Blog - NYTimes.com

More connected in more places

Jeff Weiner, LinkedIn’s chief executive, has said he wants the site to be the hub of all conversations about business on the Web. LinkedIn’s recent partnership with Twitter was one step in that direction, and this is another. As more businesses use Web-based applications for professional communication, LinkedIn wants to be there, Mr. Nash said.

A few developers have already been experimenting with LinkedIn’s new platform. Microsoft is integrating LinkedIn into its 2010 version of Outlook e-mail. TweetDeck, the Web-based Twitter application, will let people do things like view other Twitter users’ LinkedIn profiles and post and reply to LinkedIn updates from TweetDeck.

LinkedIn has let some companies build applications on its Web site. Amazon.com, for example, shows LinkedIn users which books others in their professional network are reading and lets users post a list of recommended books.

LinkedIn Aims to Show Up in More Places Online - Bits Blog - NYTimes.com

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