Useful review of the latest book about Google
In just the past four years, Google (GOOG) has been profiled in no fewer than six books, from John Battelle's seminal 2005 The Search to Jeff Jarvis' What Would Google Do? earlier this year to former BusinessWeek correspondent Richard L. Brandt's Inside Larry & Sergey's Brain in late September. Thanks to Ken Auletta's high profile as media columnist for The New Yorker and as the author of eight previous books, his Googled: The End of the World as We Know It is among the most anticipated. And for the most part, Auletta delivers.