Saturday, November 21, 2009

The Future of Broadcast TV’s Unsteady as Cable Strengthens - NYTimes.com

A timely TV reality check

In the NBC Universal deal, in which General Electric is negotiating to sell a majority stake of its media business to Comcast, it is the cable channels — USA, Bravo, SyFy, MSNBC and CNBC — that are seen as the most valuable, not the NBC broadcast network, which is mired in fourth place in the ratings among the four major networks.

Most analysts and many executives agree that the economic model of broadcast television — which relies much more heavily on advertising than cable — is severely fractured. What they are wondering now is if it is irreparably broken.

The Future of Broadcast TV’s Unsteady as Cable Strengthens - NYTimes.com

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