Sunday, November 15, 2009

Digital Domain - Apple Wouldn’t Risk Its Cool Over an Ad Gimmick, Would It? - NYTimes.com

See the full article for an advertising reality check

“SOME of the best-loved technology on the planet” is how Apple describes its products when recruiting new employees. It’s a fair description.

But the love that consumers send Apple’s way could flag if the company puts into place new advertising technology it has developed. In an application filed last year and made public last month by the United States Patent and Trademark Office, Apple is seeking a patent for technology that displays advertising on almost anything that has a screen of some kind: computers, phones, televisions, media players, game devices and other consumer electronics.

Digital Domain - Apple Wouldn’t Risk Its Cool Over an Ad Gimmick, Would It? - NYTimes.com

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