Saturday, January 10, 2009

The Value of a Facebook Friend? About 37 Cents - Bits Blog - NYTimes.com

Strange days indeed

You may not be able to get a coupon for a digital TV converter box, but if you’re experiencing a bit of bloat on your Facebook friend list, you can snag a free burger by dropping 10 of your Facebook friends, courtesy of Burger King.

That’s the gist of Whopper Sacrifice, an advertising campaign from Burger King to promote a new version of the company’s flagship sandwich called the Angry Whopper. To earn their free burger, users download the Whopper Sacrifice Facebook application and dump 10 unlucky friends deemed to be unworthy of their weight in beef. After completing the purge, users are prompted to enter their addresses and the coupons are sent out via snail mail.

The Value of a Facebook Friend? About 37 Cents - Bits Blog - NYTimes.com

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