Excerpt from the third page of the article:
So: is it an iPhone killer? McNamee wishes people wouldn't ask that question. "Everyone in the cell-phone business has missed the point. They're all trying to make an iPhone killer. I don't want to compete with Apple. Why the hell would you want to get in the way of that machine? I look at the guys who are trying to compete with Apple and I think, Are you guys crazy? I just want to learn from Apple's experience." Nonetheless, the "Will this kill the iPhone?" question is the first one everyone asks about any new high-end mobile phone today. And the answer is, well, probably not. Not because the Pre isn't terrific—it is—but because Apple's brand is so powerful, and because Apple has sold 13 million iPhones, and because there are 10,000 applications already written for the iPhone. Nonetheless the Pre has moved the ball forward in some very significant ways. The experience it delivers is much closer to what we get on a laptop or desktop computer, which is essential if mobile devices are to become the hub of our Internet lives rather than mere peripherals that attach to a personal computer.
The ad I saw on all 3 pages: