What this means for information and knowledge management professionals:
- WIM #1: Google is serious about making money with Google Apps Premier Edition. It still has a mountain to climb to earn enterprise credibility, but customers like Genentech, Avago Technologies, and a slew of universites can't all be wrong.
- WIM #2: Google can make money at $40/user/year, which bodes well for the future. If Google were just scraping by at that price, they wouldn't be scrambling a battalion of resellers to meet demand. They can clearly make money at $40/user/year. Take note, email adminstrators, CIOs, information and knowledge management professionals, and the competition.
- WIM #3: The Google Apps portfolio will just get stronger. How? Because these are value-added resellers. They have to be cuz nobody can live off of $10/user/year. To survive, they will have to extend the application and integrate Sites, Docs, Video, Talk,Gmail, and whatever else Google Gmail Labs dreams up into their own cloud-delivered products. Ipso facto: the ecosystem will invest; the product portfolio will improve.
Forrester benefit of the doubt: apparently approaching infinity.
Burton Group benefit of the doubt: not so much…