Apparently human information processing is still multimedia
With inexpensive cameras flooding the market and a proliferation of Web sites hosting seemingly unlimited numbers of clips, it’s never been easier to create and upload video. You can now find an online video on virtually any topic. Web videos teach how to grout a tub, offer reviews of the latest touch-screen phones and give you a feel for walking across the Ponte Vecchio in Florence, Italy.
The consumption of video has followed a similar trajectory. In November, 146 million Americans watched videos online, streaming a total of 12.6 billion video clips, or nearly double the number they streamed just 20 months ago, according to comScore.
YouTube itself has grown even faster. Its share of videos streamed soared to 40 percent in November from 17 percent in March 2007.
And now YouTube, conceived as a video hosting and sharing site, has become a bona fide search tool. Searches on it in the United States recently edged out those on Yahoo, which had long been the No. 2 search engine, behind Google. (Google, incidentally, owns YouTube.) In November, Americans conducted nearly 2.8 billion searches on YouTube, about 200 million more than on Yahoo, according to comScore.