Monday, January 19, 2009

Collaborative Thinking: Why Lotusphere 2009 Is Important

A timely Mike Gotta Lotusphere reality check – see the full post for details

This year's Lotusphere could very well be a make-or-break moment for the Lotus brand and solution portfolio. I know that's pretty dramatic - but if you look at this through the lens of history and into the crystal ball of the future, I think it's a pretty accurate statement. I don't want this post to be a timeline and reflection on what's gone wrong over the past several years with Lotus but I do want to point out the two major themes that have negatively defined IBM's "thought leadership" and competitive positioning vs. Microsoft:

Collaborative Thinking: Why Lotusphere 2009 Is Important

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