See the full article for an overview of the Netflix online strategy
Actually, there’s one more point worth noting — not a technical one, but a psychological one. There’s a side effect of “any movie, any time” that not many people consider. Once you stop having to pay for movies individually, once you’re able to freely movie surf, you lose the risk of making the wrong decision — and some of the joy at having made a good one. In short, movies become a little less special.
Nonetheless, the industry has been trying to sell us on Internet movie downloads for years, and yet it’s remained a techie niche until now. It took Netflix to figure out how to crack the technology code, bringing us tantalizingly close to the “any movie, any time” future that’s surely just around the corner.