Wednesday, September 10, 2008

Business & Technology | Amazon.com enters political fray with new electoral map | Seattle Times Newspaper

Scary, and something of an information literacy paradox...

Amazon.com has found a way to capitalize on one of the most interesting presidential elections in U.S. history.

On Tuesday, the Seattle-based retailer introduced an interactive map of the U.S. showing which states are "red" or "blue" based on their online book purchases.

Although it's not meant to predict the next president, it suggests that the Right's slant on the Obama-McCain matchup is more widely read than the Left's.

[...]

The map, available at www.amazon.com/election2008, and updated daily, is based on sales of books with a political perspective, as identified in promotional material and customer classifications.

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Business & Technology Amazon.com enters political fray with new electoral map Seattle Times Newspaper

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