Microsoft Notebook: This just in: Channel 9 adds new way to get message out "After news broke about a possible change in plans for the next version of Microsoft Corp.'s Windows operating system, the first person to land an interview with a key member of the product team wasn't from a newspaper, magazine or TV station.
He was from Microsoft.
The interview was conducted for Channel 9, a new Microsoft Web site with video clips and other features meant to boost communication between people inside the company and outside developers who build software around Microsoft technology. The site, named after the United Airlines in-flight channel that lets passengers listen in on the cockpit, aims to show what goes on behind the scenes at the company.
Depending on whom you ask, Channel 9 is either the next big thing in corporate communications, an attempt by the company to circumvent traditional media or an effort to foster dialogue by building an online community."