The New York Times > Technology > Circuits > Playing Catch-Up on the Console "Exclusivity has nothing to do with any decision to go with Microsoft for what we could get out of it," said Todd Hollenshead, Id's chief executive. "It was a technology motivation entirely."
Faced with years of game development costing millions of dollars, Id concluded that Microsoft's big black console had critical technology that its rivals - Sony's PlayStation 2, by far the industry leader, and Nintendo's GameCube - did not.
"All three consoles are really good," Mr. Hollenshead said by telephone from Id's base in Mesquite, Tex. "But as far as basic capacity, Xbox just wins out in certain areas. It flat-out offers more capability."