Tesla test two of the “It’s 2019; people want to buy things online" hypothesis (source)
"Tesla, which lost its status as the nation’s leading rooftop solar company last year, says it has figured out how to get back in the game — by slashing prices.Tesla Looks to Regain Its Luster in Solar Energy by Slashing Prices | NYT
The company plans to announce on Tuesday that it has started selling solar panels and related equipment for up to 38 percent less than the national average price by standardizing systems and requiring customers to order them online. Tesla executives said these changes should put to rest concerns that the company, better known for its luxury electric cars, has neglected its residential solar business.
But it is not clear whether the strategy will work or is even feasible. Tesla and its chief executive, Elon Musk, have struggled to deliver products on time that they announced with great fanfare, including a $35,000 version of its Model 3 electric sedan. The company has also struggled with quality problems."