Losing its cool, Apple iPod gets ROI

Losing its cool, Apple iPod gets ROI "In the case of the iPod, I?ve heard doctors at UCLA are using them to transfer digital X-rays because it?s faster and easier than using the hospital?s network. A Microsoft (Profile, Products, Articles) reseller told me he sees small businesses using iPods to serve background music for phone systems and waiting rooms -- again, cheaper and more customizable than the old way. And some marketers are purportedly giving away iPod Shuffles to deliver a one-time audio advertising pitch."