A Journey to the Center of Yahoo - New York Times

A Journey to the Center of Yahoo - New York Times "After talking with the chief executive, Terry S. Semel, and other officials, I came away with two big impressions. One is that while Yahoo is ever conscious of Google and determined to match it head to head in familiar keyword search, in the long run its plans for search seem quite different from Google's. The other is that Yahoo views the very scale and sprawl of its operations - the seemingly random assemblage of sites and functions, the 200 million active users in more than 20 countries - as a crucial competitive advantage."