Friday, March 13, 2015

Steve Jobs: "I Just Don't Like Television. Apple Will Never Make A TV Again" | Fast Company | Business + Innovation

Expect to see a flood of quotes from Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader (to be published 3/24)

"Jobs immediately took a liking to Ive. ("He’s kind of a cherub," Jobs said of his soon-to-be co-conspirator.) But perhaps more importantly Ive liked him back, inevitably making the decision to stay with Apple instead of pursuing other opportunities. And then: 'Steve killed both of Jony’s pet projects. The eMate disappeared along with all other traces of the Newton (save a few key patents), and the 20th Anniversary bit the dust after selling just 12,000 units. The products didn’t fit into his quadrants. Besides, he told me one day, "I just don’t like television. Apple will never make a TV again." This was Jony’s introduction to Steve’s coldhearted decision-making.'"
Steve Jobs: "I Just Don't Like Television. Apple Will Never Make A TV Again" | Fast Company | Business + Innovation
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