Thursday, March 05, 2015

In Chase of Apple, Smartphone Makers Shift Strategies - NYTimes.com

Excerpt from an overview of vendor strategies for thriving in an Apple-dominated mobile market

"“We want to have a business phone, properly connected with what is typically Microsoft infrastructure,” Mr. Elop said. “Microsoft is very strong in security and data centers, and businesses have built custom applications around them, and all of a sudden they say there’s no way we’re going to spend this amount of money for an iPhone 6 or Samsung.”

The strategy of lower-end models, he said, is “very deliberate on our part.”

Of course for Microsoft, just about any smartphone sales are good ones. Microsoft has less than a 3 percent market share on global smartphone shipments. But the price argument is a compelling one."
In Chase of Apple, Smartphone Makers Shift Strategies - NYTimes.com
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