ISIS Is Adept on Twitter, Study Finds - NYTimes.com

Signs of the times

"Scott Galloway, a professor of marketing at New York University and the founder of a research firm that studies brand influence on social media, said that while he had not assessed the data surrounding Islamic State activity on Twitter, the group’s influence was probably much bigger than the numbers would suggest.

Just as a celebrity’s popular Twitter message is often rebroadcast by other sites and news media, the violent imagery put out by the Islamic State receives wide distribution beyond its initial audience, Mr. Galloway said.

“The thing that is scary about ISIS is that they have clearly taken content production to a level of quality beyond other terrorist groups,” he said. “The videos they have produced are the production quality of MTV.”"

ISIS Is Adept on Twitter, Study Finds - NYTimes.com