Tuesday, March 24, 2015

Google Fiber Plans Experiment With Targeted Ads for Television - NYTimes.com

TV that watches you
"Google’s trial — which for now is aimed only at customers in the Kansas City area, who can opt out of having their viewing history used for advertising purposes — will use ads that are targeted by geography and what kinds of shows they view most often.

“Fiber TV ads will be digitally delivered in real time and can be matched based on geography, the type of program being shown (like sports or news), or viewing history,” Google said in a online forum for Google Fiber. “If you’re a local business in Kansas City, just as with digital ads, you’ll only pay for ads that have been shown, and can limit the number of times an ad is shown to a given TV.”"
Google Fiber Plans Experiment With Targeted Ads for Television - NYTimes.com
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