Monday, March 09, 2015

Facebook Anonymous Login Still in Beta After a Year | Re/code

Evidently little end user demand for Facebook Anonymous Login; app developers have no incentive to use it, otherwise

"“We’ve seen very little interest [from developers],” says Patrick Salyer, CEO of Gigya, a customer identity management company that offers Facebook Login as part of its platform. “I talk to customers every day and haven’t heard it come up in almost a year.”

The issue, explains Salyer, is that Anonymous Login doesn’t provide developers with much incentive. Facebook still knows what apps users are checking out — the anonymity element is just one side of the fence — but the developers don’t get much from the deal since they know nothing about who’s visiting their app.

Perhaps more people will take a peek at the app, but there’s no guarantee they’ll sign up."
Facebook Anonymous Login Still in Beta After a Year | Re/code
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