"Despite its shortcomings, Google+ helped Google accomplish important strategic goals, and is helping it do battle with Facebook.Google+, a Disappointment With a Purpose - Digits - WSJ
More important to Google’s business, it helps the company track logged-in users. That’s important to the advertisers that drive Google’s business, who want to know whether the user who saw an ad on a desktop computer later purchased the item from a smartphone."
Thursday, March 05, 2015
Google+, a Disappointment With a Purpose - Digits - WSJ
Lots of speculation about what's next for Google+ this week