Thursday, June 05, 2014

Apple’s New iPhone Ad Stars A Bunch Of Health Gadgets That Are Not An iWatch | TechCrunch

Healthy competition

"As a response to the demand, Apple stepped up to the plate on Monday with its Health app and Healthkit framework to try to standardize and simplify the collection and display of data. And, eventually to help health professionals tap into that data to interpret it.

Today, Apple is ramping up the health-related marketing in earnest with a new iPhone ad that begins airing during the Stanley Cup. The ad features a bunch of fitness apps and gadgets, backed by a song called “Chicken Fat” by actor Robert Preston, which was originally composed for a Presidential Fitness program under President Kennedy — a tad before my time."
Apple’s New iPhone Ad Stars A Bunch Of Health Gadgets That Are Not An iWatch | TechCrunch
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