"When many companies joined Facebook in the late 2000s, they used it as another brand website where they provided links, contact information and monitored consumer gripes. Then, they got caught up in the numbers game, trying to rack up raw masses of fans and followers, believing they were building a solid marketing channel. But that often wasn't the case.Companies Alter Social-Media Strategies - WSJ
"Social media are not the powerful and persuasive marketing force many companies hoped they would be," concludes Gallup Inc., which on Monday is releasing a report that examines the subject."
Monday, June 23, 2014
Companies Alter Social-Media Strategies - WSJ
Excerpt from a social media marketing reality check