Sunday, June 22, 2014

Yahoo Wants You to Linger (on the Ads, Too) - NYTimes.com

From a Yahoo reality check

"The magazines certainly aren’t generating much excitement among shareholders. Much of Yahoo’s $34.3 billion market value comes from a stake in Alibaba, China’s leading e-commerce company, which plans to sell stock to the public in the United States later this year. “Yahoo’s problems are fairly deep, and just having some relatively new content initiatives is not going to solve their structural problems,” said Ben Schachter, an analyst at Macquarie Capital.

Still, Yahoo needs to do something different if it wants to reverse its long slide toward irrelevance. Ms. Mayer hopes the magazines will be a classier place to advertise and more lucrative for the company."
Yahoo Wants You to Linger (on the Ads, Too) - NYTimes.com
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