Tuesday, January 15, 2013

What if Microsoft exited the search business? | The Daily Caller

An intriguing scenario
"If Microsoft decided to stop losing $2 billion a year and reasonably exited the business for financial reasons like Yahoo did in 2009, it would change everything, from laying bare Google’s global monopoly power to cratering Google’s Microsoft-dependent antitrust defense.
This naive competitive assumption comes from widespread ignorance that Microsoft-Bing has never earned a penny of profit from search advertising and has little prospect of making a profit in the foreseeable future. In fact, no material search advertising competitor to Google in the U.S. or Europe earns a profit. Competition is not “one click away;” definitive monopoly is but one exit decision away."
What if Microsoft exited the search business? | The Daily Caller
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