"Watching what happens with AutoRip will be a fascinating case study to examine a number of issues:Outside Innovation: Amazon’s AutoRip: Will It Lure Customers Off iTunes?
- When is it OK to do something that “benefits” your customers without asking for their consent?
- What are the critical customer experience things you need to get right when you ’re helping customers “manage their stuff?”
- Will Amazon’s CD AutoRipping service get customers to add Amazon Cloud Player to their devices? Will customers mind have two (or more) music libraries to “manage”?
- A year from now, will AutoRip be seen as a turning point in the music marketshare battle?"
Saturday, January 26, 2013
Outside Innovation: Amazon’s AutoRip: Will It Lure Customers Off iTunes?
Excerpt from a Patty Seybold perspective: